Whether you’re looking to break into internet marketing or want to advance your current career, a degree in internet marketing can open the doors to a variety of exciting and rewarding positions. Internet marketing focuses on digital advertising, web technologies, and customer acquisition. Online marketers can also specialize in search engine optimization (SEO), social media marketing, and web design. With more than 69% of Americans shopping online, the demand for qualified professionals in this field is expected to increase.
Internet marketing requires a bachelor’s degree in marketing, which typically takes four years to complete. During the program, students will learn about the ins and outs of marketing, how to effectively communicate with customers, and how to create campaigns that appeal to a specific audience. Many programs also require students to take a capstone project. These courses are often writing-intensive, and focus on solving real-world problems in the digital marketing world.
Some schools offer internships to give students hands-on experience. Students may also be able to get their tuition discounted. Online marketing schools may also offer accelerated or part-time options, depending on your goals. It’s also important to find a program that fits your academic needs. Some programs offer certifications and networking opportunities to help you develop your career.
Most bachelor’s programs require 120 credits to complete. Some online programs offer accelerated tracks and allow students to complete their degree in just a few years. Most programs have electives, which allow students to tailor their degree to suit their needs.
Internet marketing is a rapidly evolving field, so it’s important for students to stay current. In fact, the BLS projects that marketing manager jobs will grow 7% between now and 2029. Professionals in the field can earn $50,000 to $97,000 a year. However, aspiring marketers must continue to learn and keep up with current marketing practices.
Most internet marketing bachelor’s programs will cover topics such as search engine optimization, social media marketing, and digital analytics. In addition, students may focus on website design or multi-channel marketing. In addition, many programs will require students to take a final research project. Many online programs will offer internships, which will give students valuable experience.
Students can also become members of professional organizations that specialize in internet marketing. These organizations will keep members up-to-date on new developments in the field, and may also offer scholarships and grants. In addition, student members can participate in association committees and receive discounted access to industry events.
In addition to offering certifications and scholarships, many organizations offer annual conferences and networking events. As a member, students can access job boards, learn about new industry trends, and gain access to research and SEMPO research.
Many online programs offer certifications from various organizations. These may include the AMA (American Marketing Association) professional certified marketer and the IMA (International Marketing Association) certified internet marketer. These certifications can help students gain valuable credentials, as well as make obtaining continuing education credits easier.
Internet marketing programs are also a great way to make connections and network with other students. Some schools offer internships, and many schools have strong business partnerships. These partnerships can help students find internships, and may also allow students to pay in-state tuition.